Qcom platforms are prioritising convenience, selection, AI-driven inventory planning and loyalty rewards over deep discounting.
From chaotic comic reels to now making her acting debut with Maa Behen, Dharna Durga has slowly become one of the internet's most relatable stars.
When she's not pulling out her gorgeous saris for the Durga poojo pandal, she's making a statement with the different colours of Navratri.
A visit to a chocolate festival is a journey purely fuelled by temptation
Kangana Ranaut has criticised Kriti Sanon's outfit choice in a recent Raksha Bandhan jewellery ad, calling it 'intentionally creepy'.
For these startups, qcom is emerging as a launch and discovery platform, not simply a fulfilment channel.
Hariyali Teej is the one day your wardrobe gets full permission to go green. From delicate sage and regal emerald to zingy lime and rich olive, every shade feels festive.
Jasmine Bhasin may be returning to Khatron Ke Khiladi 15 as one of the OG contestants, but there's absolutely nothing old-school about her wardrobe.
Monsoon dressing isn't just about carrying an umbrella. The right fabric can make all the difference between looking fresh and feeling weighed down by humidity.
Priya Bhavani Shankar has a wardrobe that feels like a love letter to desi dressing. The Irumudi actress knows her way around a sari, but her ethnic style never feels predictable. There's always a little colour, a playful detail or a modern twist that keeps things fresh.
With her latest film Epic -- First Semester making noise, it's safe to say Vaishnavi Chaitanya's fashion sense is pretty epic too.
While Rubina Dilaik is a khiladi when it comes to battling her fear, she's just as fearless when it comes to fashion.
The sari has been having quite the fashion evolution and the latest update is all about the blouse.
From being the adorable little Ruhi of Yeh Hai Mohabbatein to fearlessly taking on stunts on Khatron Ke Khiladi 15, Ruhaanika Dhawan has officially entered her chota packet, bada dhamaka era.
Kalyani Priyadarshan has the kind of wardrobe that makes the word 'princess' feel less like a compliment and more like a fact.
Actor and BJP MP Kangana Ranaut has criticised Congress MP Rahul Gandhi's "smash the patriarchy" remark and his defence of actor Kriti Sanon's outfit in a Raksha Bandhan advertisement, sparking a wider debate on women's choices and cultural attire.
Mahima Makwana may have won hearts as the sweet and lovable Preeti in Musafir Cafe, but one scroll through her Instagram proves she's just as captivating off screen.
Maanasa Choudhary is celebrating the release of Super Subbu, but her wardrobe has been serving super style long before the film hit the screens.
With Blast now streaming on OTT, Preity Mukhundhan is having a blast both on-screen and in the style department.
Sometimes a little accessory like a nose ring is all you need to elevate your look from nice to WOW.
Chaos is kind of Apoorva Makhija's signature especially when it comes to desi fashion; she loves taking traditional silhouettes and giving them a rebellious, Gen Z-approved twist.
Akanksha Chamola has already dropped two bombshell secrets inside the Lock Upp 2 house and we've cracked her third one.
She may have built a loyal fanbase with her hilarious Instagram videos but Niharika NM's fashion game is no joke.
Pastels are the heroes in every diva's wardrobe. Softer than bold brights but far from boring, these shades bring an effortless elegance to everything they touch.
Nabha Natesh has mastered the art of making traditional fashion feel effortlessly glamorous. The Nagabandham actress gravitates towards timeless Indian silhouettes with a contemporary twist.
Ruffles have a way of making every outfit feel a little more fun, romantic and dramatic.
Ramya Ranganathan has cracked the code to looking adorable with zero effort. The Anbe Diana actress' wardrobe feels like the fashion equivalent of your favourite comfort movie -- easy, charming and impossible not to love.
When it comes to jewellery, the answer this season is simple: Pile it on. From chunky bangles to layered necklaces and ring stacks that deserve their own spotlight, jewellery stacking is the easiest way to make even the simplest outfit look fashion-forward.
There's a refreshing ease to Meenakshi Govindharajan's style. As a Gen Z fashion girl, she moves seamlessly between modish, experimental fits and rooted traditional look, carrying both with equal grace.
Balloon dresses are having a major fashion moment and it's easy to see why. Defined by their signature bubble hem, these playful silhouettes add volume, drama and a couture-like edge without feeling over the top.
One day, she's serving easy beach vibes; the next, she's wrapped in six yards of elegance and, before you know it, she's stepping out in a head-turning couture moment.
Akanksha Choudhary is locked in the Lock Upp 2 house but her wardrobe is anything but caged.
Saniya Iyappan has a knack for making every outfit feel a little more exciting. One day, the Varavu actress is embracing easy-breezy vacation dressing, the next, she's stepping out in high-octane couture or richly woven Indian textiles.
Ramneek Kataria may have won hearts as the spirited Bareilly Ki Bachchan, but her personal style proves she is just as comfortable playing the girl next door as she is embracing full-blown glamour.
Adah Sharma has never been one to play it safe. While most people use accessories as finishing touches, she often turns them into the main event.
om red carpets to runways, celebrities are bringing gloves into modern wardrobes, proving they can be just as edgy and statement-making today as they were in the Old Hollywood era.
Presenting the best designs from Pune Fashion Week 2016 that look apt for this festive season.
Sapna Pabbi has a knack for making every outfit look effortlessly cool. There's a quiet confidence to the Bandar actress' style as she wears the dreamiest outfits but with an edge.
Braids have long moved beyond schoolgirl styling. Today, they can look festive, romantic, edgy or red-carpet ready depending on how you wear them.
When the heat is unbearable but you still want to wear desi and look put together, cotton saris come to the rescue.
